3+ Research & Delivery Lab · +Industries +Data +AI
Every company its own Software/AI garden.
3+ RESEARCH & DELIVERY LAB +Industries +Data +AI Initiative is democratising enterprise software knowledge.

Manifesto
The future of enterprise software
We believe the future of enterprise software is a world where every company operates its own Software/AI garden (or a farm or a foundry if you like it) — a trusted, on-demand capability to design, build, and evolve Software Solutions and AI agents for the business challenges of every stakeholder: colleagues, customers, partners, and communities alike.
Agentforce-powered Factories
For Salesforce — similar to other enterprise software giants — this means Agentforce-powered Factories that empower every user with personalized sales, service, production, delivery, and personal development agents. This is not simply machine learning software-empowered automation — it is democratized market and industry intelligence and amplified human potential.
Human + machine, with intent.
Three scenarios
Three scenarios. Only one builds a business.
The edges are loud. The middle — where we look for rational cooperation — is quieter. That is where we work.
- Edge
Cyborg
All in
Technology replaces. People adapt to the machine’s pace. Fast, spectacular — and the business easily loses its own intent.
- Middle
Coexistence
Human + machine, with intent
We don’t wait out the storm, and we don’t dissolve into it. We build complementary capabilities: people decide, machines scale, the system learns.
- Edge
Last Jedi
Remove the technology
Preserve the values until “the storm passes”. A respectable reflex — but the first-mover advantage and ballast knowledge pile up in the meantime.
Most of us are here: looking for rational cooperation between people and AI — and preparing for what comes next. Not a cyborg. Not a hermit. An entrepreneur.
Verticals
Our first step: four verticals
Our first step toward this future is clear: with four verticals — Energy & Utilities, Finance, Health, and Education — our +INDUSTRIES +DATA +AI Research and Delivery LAB, combined with the Forward Deployed Salesforce Solution Engineer approach, will partner with customers who themselves live for their customers’ success too. Together, we will reimagine and revitalize today’s data, application, and talent resources, unlocking trapped value hidden in customer knowledge, processes, and organizational capabilities. By rebuilding these foundations, we prepare professionals, organizations, and communities to enter this revolutionary transformation with awareness, confidence, and speed.
Energy & Utilities
Finance
Health
Education
Approach
How we work
Four ideas behind our work with customers and partners on Salesforce, Data and AI.
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Untapped value
Existing Salesforce investments often hold trapped value: in data silos, unused application capabilities, AI that stays in pilots, low user adoption and industry processes that were never localized. We find where it sits and how to release it.
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The Forward Deployed Engineer
A Forward Deployed Salesforce Solution Engineer works embedded with the customer’s team, bridging strategy, technology and operations. The role complements consultants and account teams rather than replacing them, and drives faster cycles and adoption.
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The Lab’s four pillars
Methodology – industry playbooks and implementation kits
Competency – training, simulation and skill validation
Demo & Model architecture – live demos, sandbox validation and reference solution models
Quality assurance – QA and RFP/RFI validation
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Value for customers and partners
For customers: trapped value unlocked in existing investments, faster time-to-value, higher adoption and industry-fit solutions.
For implementation partners and third-party FDE teams: joint pilots, FDE capacity, methodology kits, competency programmes, demo assets and QA support.
Technology focus: Data + AI + Industry – Data Cloud, Agentforce and Salesforce Industry Clouds.
Co-creation
A co-creator in change
At our +INDUSTRIES +DATA +AI LAB Energy-Health-Finance-Education, a customer is never just a customer — they are a constituent, a co-creator in change. Together, let’s co-create the future of enterprise software, let’s co-create the future of our businesses!
Exciting updates ahead.
About
About iMotion
iMotion Informatikai Kft. is a consulting company based in Budapest, Hungary. Our work covers Salesforce, CRM, Data & AI and Forward Deployed Engineering, together with the +INDUSTRIES +DATA +AI Research & Delivery Lab.
If you don’t give the context to the AI, then you are the context.
- Legal name
- iMotion Informatikai Kft.
- Registered seat
- 1112 Budapest, Kányakapu köz 6. B. ép., Hungary
- Managing Director
- Zoltán Bellák
Contact
Get in touch
For enquiries about Salesforce, CRM, Data & AI consulting or the Lab, write to us by email.
Registered seat
iMotion Informatikai Kft.1112 Budapest, Kányakapu köz 6. B. ép.
Hungary